Fresh from clinching all three AMA Supercross titles last Saturday night (Cooper Webb, Chase Sexton & Dylan Ferrandis), 100% seized the opportunity to launch the revolutionary ARMEGA Goggle Collection today. These innovative goggles feature exclusive ULTRA HD optical lens clarity, previously unavailable in motocross goggles.“The first time I tested them, I completed a lap and then pulled off the track” explained Cooper Webb. “It really is like you’re seeing everything for the first time; the track is SO vivid. So many details, it’s almost overwhelming. Once you ride a few more laps, you get used to it quickly and then it’s impossible to go back to original lenses. The ARMEGA helps you see more of what matters.”
Beyond clarity, the ARMEGA’s fused, dual-injection frame features six different retention points to completely secure the ULTRA HD lens in place. Additionally, the frame has two latching, push-lock (quick change system) points to ease lens swaps with a couple of simple clicks. This system locks the lens with full vertical and horizontal security, making it the only goggle of its kind.
100% proudly introduces its 2019 Barstow goggle collection, crafted from heartful collaborations with unique creative artists, brands, and builders. The Barstow takes you back to simpler times. The retro-modern vintage lines are fused with the most advanced technologies resulting in a timeless look keeping our roots alive and well. New for 2019, custom bike builder extraordinaire Roland Sands decided to apply his magic touch to the RSD-Barstow project. This work is inspired by his racing heritage, his custom bike building craftsmanship, where every minute detail is considered to create timeless designs.
Now in his second collaboration with 100%, world-renowned British artist, Death Spray Custom applies
True to its roots, 100% continues to deliver unique and highly recognizable performance sunglass frames while including all the latest eyewear technology the brand is already known for. For almost a decade, Peter Sagan has continuously focused on what he’s famous for: winning grand tour stages, monument classics and world championships. Regularly polled the most popular cyclist in the world, Peter has become cycling’s modern icon. But what do we really know about Peter Sagan?
“I have very little time in my life for anything outside training, media work and racing. But two years ago, when I decided to join forces with my guys at 100%, we got to spend some good relaxing time together in Southern California. Amongst other things, I remember we instantly clicked on our shared love of design and American vintage muscle cars. Sparks quickly happened and together with the creative team of Jerome & Marc, we went to work on this very special concept that would
100% is proud to introduce the latest collection of goggles, gloves and casual apparel. The 2018 Fall Goggle range includes a plethora of new designs and colorways in the World Cup winning Racecraft +. Also included are the always popular Racecraft models, and the perennial favorite Accuri line. Additionally, the all-new mud-specific Strata Forecast goggle marries the premium Forecast Film System with the economical Strata goggle to provide a high-performance mud goggle at an extraordinary price point. Not to be outdone, the youth line enjoys multiple fresh color ways and two new film-equipped goggles to complete the already robust offering.
The entire 100% glove lineup has been completely redeveloped and redesigned for Fall 2018. The fit, function, and construction have all been refined to offer the most comprehensive glove collection to date. The assortment offers eight unique chassis with features specifically tailored to accommodate all riding styles, disciplines and conditions.
Silverfish UK are pleased to announce that 100% has entered into an agreement with our company to distribute its BMX, Moto and MTB ranges in the UK and Éire. Commencing Monday 3rd September 2018, Silverfish will handle all BMX, Moto and MTB sales, dealer support and warranty for the territory on behalf of 100%.
Silverfish managing director Darren Mabbott commented: “We feel privileged to have been chosen by 100% to handle their Moto and MTB ranges. 100% is a brand we have admired and followed with interest for a very long while and will be a great compliment to our established portfolio of prestigious brands.”
100% is proud to introduce two new frames to their complete line of performance and active lifestyle eyewear. The S2, worn by Peter Sagan at the Tour of Flanders and his win at Paris-Roubaix, is a race performance frame made for reaching the podium as well as everyday sports performance. The Sportcoupe is a versatile frame for cycling, triathlon and running pursuits, and was developed in collaboration with 100% triathlete Mauricio Mendez.
S2 DETAILS: Inspired by the Speedcraft’s legendary success on cycling’s biggest stages, S2 is made for 100% speed. 100%’s innovative technologies and signature lens have been tuned for riding at any level, and S2’s laser-etched edging provides the look of a full frame in a rimless cylindrical shield, for total visibility and comfort.
100% is proud to introduce a revolutionary development in performance eyewear - The Speedcraft AIR. Speedcraft AIR incorporates a built-in nasal dilator, allowing riders to control nasal dilation from minimum to maximum. Race-tested by three-time UCI Road World Champion Peter Sagan, this system is engineered to outpace the peloton. It is the only eyewear in the world to feature the patented AC Systems breathing technology, and comes with metal nose stickers to secure — and properly operate — the system. The nasal dilator is adjusted by rotating a small dial in the center of the lens, and the magnetic arms can be opened or closed to control nasal dilation throughout a ride.
The advantages of variable nasal dilation are significant. Nose breathing filters, humidifies, and
Freshen up your collection of eyewear with the Spring 2018 lineup from 100%. 100% has refined and expanded their line of performance + active lifestyle eyewear. The team worked closely with engineers and athletes, most notably three-time UCI Road World Champion Peter Sagan, to enhance the line. With three entirely new models and new colorways and refinements on all twelve models, 100% brings a complete eyewear offering for both on and off the bike.
Aside from new colors of the popular Speedtrap, Speedcraft, Speedcoupe, Campo and Centric glasses, brand new models of the active lifestyle collection hit the road in search of comfortable vision. These models include the Blake, Daze and Hudson, which utilize lightweight polycarbonate frames with thermoplastic elastomers for optimal comfort and grip all day. The new models also feature the high definition HiPer lens as well as optimal polarization in the PeakPolar model.
100% proudly introduces a new lineup of gear for the spring season. The range includes technically advanced riding apparel for BMX, downhill and all-mountain riding, as well as new colorways and designs in the carbon Aircraft helmet and Status helmet alike. Our new Hydromatic glove features a waterproof lining keeping you dry and in-control through wet spring riding conditions. Hydromatic technology is also available as an option in our popular Brisker glove model.
In addition to the new gear offering, the Spring 2018 collection also includes a fresh selection of men’s, women’s and youth casual apparel to keep the whole family looking good.