BMX crew ?#Genieten? getting ready for nightly adventures.
Tequila! What comes to mind when you hear the word? You probably think about young people doing shots.
Sauza asked us to upgrade the image of Tequila and kickstart a new more mature Tequila movement.
We portrait influential groups of friends getting ready for their nightly adventures (e.g. bartenders, bikers, BMX riders, surfers, party-organizers, bands). This influencer-powered content is published on Sauza and influencer social channels and selected blogs.
We created video content with 10 influencer groups generating more that 600.000 social impressions.
Video: Since '88
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.