"Legends in the Dirt: The Story of FATJAM" Next one: 30 August.

Jul 25, 2025

Written by Bart de Jong

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Every summer, as the sun breaks through the morning mist over Aarle-Rixtel, the quiet Dutch village begins to hum—not with tractors or town chatter, but with the rattle of BMX chains, the thump of portable speakers, and the buzz of excitement rising from the legendary Sugar Hills Trails.

It’s FATJAM day.

Since 1988, FATJAM has been more than just a jam—it’s been a tradition, a gathering, a defiant celebration of BMX culture rooted deep in the sand and soul of Aarle-Rixtel, the Netherlands. What started over three decades ago as a grassroots session among friends has become one of the longest-running, most beloved dirt jams in the world.

The rules have always been simple: no entry fee, no egos, just ride.

On the day of the jam, the Sugar Hills—a carefully crafted network of dirt jumps tucked into a patch of green at the Valkendijk—come alive. Riders of all ages and skill levels descend from every direction, from neighboring villages to riders from across the border. Vans line the nearby streets. Barbecues fire up. Dogs bark. Kids pedal around wide-eyed, dodging tailwhips and high-fives. There are no grandstands, no fences, no wristbands—just a shared love for BMX and the freedom they bring.

Throughout the day, the trails evolve into a rolling wave of motion. Locals carve the berms like it’s their

backyard—because it is. Veterans launch from the big set attempting the KILLER jump, sending tricks that earn cheers and gasps in equal measure. First-timers follow, hearts pounding, faces lit with joy. The jam is loose, wild, and welcoming. There are no contests, no judges—only the moment, the ride, and the crowd yelling for one more go. And with a bit of luck, riders will still go home with a prize or goodie from one of the generous sponsors.

FATJAM is DIY in the best possible way: built by the community, run by passion, and fueled by pure BMX spirit. The dirt is shaped by hand. The vibe is unfiltered. And the message is clear—this isn’t about money or medals. It’s about showing up, giving it your all, and being part of something timeless.

As the sun begins to dip and the last jumps are made under a streaked orange sky, stories are swapped over drinks, laughter echoes, and someone always says, “This was the best one yet.”

And maybe it will be. If you don't go, you don't know. Afterparty at OJA, as usual, and that's always one to remember.

When: Saturday 30 August 2025
Time: 13:00hr - 18:00hr
Where: Sugar Hills Trails, Valkendijk, Aarle-Rixtel, Netherlands
What: 2025 FATJAM - DIRT
Who: Everyone with a BMX bike, young and old, all skill levels, there's something for everyone. Partypeople welcome too.
Why: Create memories. Free to ride, free to spectate, free to hang out. Free parking. Free toilet use.

Afterparty: OJA, Schoolstraat 2, Aarle-Rixtel
Time: 20:00hr - late
Why: Let's get wild
Beer: Cheap