The advertisement will air on free to air stations as well as Fuel TV, and the Cartoon Network.
BMX Australia hope the campaign will attract riders from as young as 5 years of age through to riders over 55. The National “Come and Try” Day offers new riders advice, coaching and a chance to ride on their local BMX track.
Participants receive a DVD, BMX magazine, hat, wrist band, pen and other products. There is a chance to go in the draw for several REDLINE BMX bikes.
Over 65 clubs around the country will hold sign on days. Find your local club’s dates here.
As the interest in BMX increases, the national body, BMX Australia have launched an advertising campaign to draw more participants into the sport. The television advertisement lines up with the National Sign on Days held throughout Australia. Queensland was the first state to start off the national campaign in February with many regions reporting a positive increase in participants and interest. Other states and territories will conduct their sign on days from the middle to the end of March. The advertisement features Beijing Olympian, Kamakazi, and filming took place at the Knox BMX track in Victoria. This ad campaign is the first one ever undertaken by BMX Australia and President, Mr Barry Knight says there has already been a positive response from the advertisement.
“We are trying to attract new riders all over Australia and this was the perfect time to promote the sport,” Knight explained.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.