Urban Matterz Setting the Stage

Sep 22, 2025

Written by Bart de Jong

Read 817 times

Last weekend, Helmond was the spot. Urban Matterz 9 went off—street art, beats, bodies, bars. From dawn it felt like the city was breathing Hiphop. Graffiti colors slapped on walls, BMX pumptrack and miniramp popping, crowds gathering, phones out, cameras rolling. The energy? Uncontainable.

Legends & Legacy

They called in the heavy hitters, and they showed out. Cash Money & Marvelous repped that raw era—spoken word precision, loosies, masterful rhyme schemes. When they stepped on stage, time warped back: boom bap, conscious lyricism, real talk. DJ Cash Money was back and has kept his level up since last time we saw him perform at Diamonds in Eindhoven which must have been in 1988. Chill guy as well, straight outta Philly.
JVC Force, a crew that don’t need much introduction, brought their old school swagger; they laid tracks with the kind of punch that reminds you why hip-hop was made to hit. The breakbeats echoed, the crowd bounced. When Strong Island came up the place erupted.
Coke La Rock – man, pioneer status. To see him bless the mic in Helmond? Priceless. He dropped

those origin stories, those rhymes that built blocks, that shaped culture. Soon as he spoke, heads nodded. At 70 years old he made it to Helmond, on stage, to tell the story. The first MC. From the West Bronx to Helmond. Legend.
Nice & Smooth slid through with sleek flow, smooth transitions, that interplay of humor and verses that just feels right. They ended Saturday's concert in style. Hemond Sport shirt and all!

Then there was also the powerwoman Starrlight, and MC Miker G rapping the Holiday rap, a song that was a number one hit in 32 countries—each artist pulling from their toolbox, serving classics, remix vibes, new joints. These folks bridge decades of hip-hop resonance: tradition meets today.

BMX & Beats

Urban Matterz 9 wasn’t just about mic checkin’, it was about Urban sports using the miniramp and mobile pump track. DJs flipping vinyl for the breaking sessions, the stars were present for photos, signatures and selling their merch. The Impala's were popping, vinyl was sold and graffiti artists made the place even more colourful. Folks came from all over. Families, veterans of the culture, BMX riders, skaters, emcees, beatmakers—colors of all kinds, styles of all kinds. Street vendors serving up food, drinks, merch that screamed authenticity.

Highlights & Moments

DJ Cash Money killed the session with raw freestyles that had the crowd goin’ nuts—call-backs to golden era punchlines, then switching tempo, flow, delivery.

MC Miker G surprised folks with a remix of “Holiday Rap” that wasn’t just nostalgia—it had new life, new twist. Back from the streets straight on the podium at Cacaofabriek.

Coke La Rock telling stories—how it all started, how hip-hop was born in block parties, how rhyme and rhythm traveled oceans, cities, generations. The first MC in Helmond. True story.

Final Word

Urban Matterz 9 in Helmond wasn’t just an event—it was a gathering of souls who feel the heartbeat of hip-hop. From Cash Money & Marvelous to Nice & Smooth, the elders and the youngbloods alike, everyone brought their piece of history, their talent, their love. DJs making vinyl talk, graffiti making walls pop, Breakers doing their thing — it was synergy.

If you were there, you felt it. If you missed it, trust this: next year you gotta be at Urban Matterz. Cause Urban Matterz ain’t just a party—it’s culture, it’s movement, it’s respect for what came before and drive for what’s next. 10 years anniversary in 2026. Can't be missed.

Peace, love, and two-wheeled grind.

FATBMX out.

#urbanmatterz #hiphop #helmond #bmx #culture #legends #freshvibes