Forget everything you think you know about traditional career paths. In the BMX world, there's no college major called "Professional BMX Business Management," and you won't find a "BMX Industry Studies" degree at your local university. Yet somehow, passionate riders continue to transform their love for two wheels into thriving careers that span everything from bike manufacturing to media empires. The path isn't conventional, but it's real, and it's happening right now. The beauty of BMX career paths lies in their organic nature. Unlike corporate climbs or academic trajectories, BMX careers often start in bedrooms, garages, and local bike shops. Young riders who can't afford to find someone professional, like a paper writer for their college essays, are instead learning real-world business skills by managing their own Instagram accounts, negotiating sponsorship deals, and understanding supply chains through their desperate need for affordable parts. These aren't theoretical lessons; they're survival skills in a community where creativity and hustle matter more than credentials.
The New School Entrepreneurs
Take Scot Breithaupt, who founded SE Racing in 1977 and turned it into a major BMX brand. Breithaupt didn't start with a business plan or venture capital; he started with stickers, t-shirts, and an understanding of what riders actually wanted. His company grew from a small advertising and promotional operation into a full-scale bike manufacturer because he was embedded in the community he served.
HURRICANE GROUP UNVEILS STRATEGIC VISION FOR 2026–2032: A NEW ERA FOR GLOBAL URBAN SPORTS. During the Urban Sports Summit held alongside FISE Montpellier 2025, Hurricane Group, the organization behind the internationally acclaimed FISE (Festival International des Sports Extrêmes), presented its bold new roadmap for the future of urban sports. This strategic vision for 2026–2032 marks the beginning of a new chapter, driven by inclusivity, innovation, and global expansion.
FISE REIGNITES THE GLOBAL FLAME
USA BMX is proud to announce Casio G-SHOCK as an official national sponsor of the 2025 USA BMX Pro Series. Known for its toughness and innovation, G-SHOCK will bring its legacy of durability and performance to the world of BMX racing. As part of the partnership, G-SHOCK will present each USA BMX National Champion with a G-SHOCK watch—recognizing the grit, determination, and commitment it takes to reach the top of the podium.
TRAFFIC Distribution is now the exclusive distributor of the cult brand SE BIKES in Europe and the UK. With this partnership, TRAFFIC is strengthening its portfolio with one of the most legendary brands in BMX history. SE BIKES, known for iconic models like the "Big Ripper" and their deep roots in international BMX culture, will rely on TRAFFIC's expertise and network to further establish the brand in the European market.
"I'm thrilled that TRAFFIC is our new distribution partner for SE BIKES in the EU and UK. Harry Schmid and his team not only bring in-depth knowledge of BMX – from product development and brand building to sales and promotion – they have been living and breathing BMX for decades.
Welcome to Episode 1 of our ongoing series exploring the history and legacy of Torker BMX. In this series, we will pull back the curtain to give you a behind-the-scenes look at Torker's journey—sharing our history, showcasing our personal bikes, and telling the stories that shaped the brand, as remembered by legendary Torker riders and staff.
The Urban Sports Summit (USS) is the ultimate gathering for key stakeholders in the global sports industry to connect, learn, and shape the future of urban sports. More than just sport, the Summit explores urban culture, sustainability, and innovative development models that are redefining how freestyle disciplines grow and thrive. Held alongside the major international event FISE Montpellier, the 2025 edition of the Urban Sports Summit will take place on Thursday, May 29, and Friday, May 30. Over two dynamic days, participants will experience a unique mix of conferences, workshops, and immersive sessions, all while witnessing Olympic urban disciplines in action and engaging with the leaders who are driving the evolution of these sports.
Today we are diving back into the history of Supercross BMX! There is so much good information in these interviews that I can't fit it all in a single video. Part three is getting pumped out next.
United Wheels (UW), the parent company of Huffy, Niner, Batch and Buzz Bicycles, today announces that Michael Gonzalez has joined the team as Category Manager of BMX Product Management. As BMX Category Manager, Gonzalez will lead United Wheels’ initiatives to drive innovation, enhance BMX product strategy, and advance solutions to meet the needs of riders and retailers across the globe.
A former professional BMX rider and seasoned veteran in the bicycle industry, Gonzalez brings deep expertise in complete bicycle product management, sales strategy and aftermarket product development. Gonzalez’ experience includes product leadership roles at Odyssey BMX, Sunday Bikes, Fairdale Bikes, and Full Factory Distribution (Bear Corp.), and SE Bikes (Advanced Sports Inc). His tenure in the industry spans complete bicycle product management, collaboration with worldwide distributors, aligning sales strategies with product launches, and direct involvement in quality control, supplier relations and team management.
“It’s an exciting time for BMX and a perfect time to welcome Mike to the United Wheels team,” said John Fowler, SVP of Product Development, Engineering, Quality and Design, United Wheels. “His deep-rooted experience in the BMX category, strategic vision and passion for developing the highest-quality products will be instrumental in growing our brands in the BMX market.”
“It’s an absolute honor to join United Wheels and to have the opportunity to lead product
Blackout Distribution is now hiring for an in-house Receptionist / Office Assistant position starting at $18/hr, to welcome all customers. Blackout is looking for someone passionate about customer satisfaction, with a friendly personality, to add to the Blackout family of brands!
-Location: Rochester, New York
-Available: Immediately
-Position: Full Time & Preferred In-House
-Wages: Competitive Base Pay
-Benefits: Health Care Options, Dental Option, HSA, 401K, Paid Vacation Time, Bonus Plan, Free Product Allowance
Addressing the GT Bicycles Situation. It has taken me a while to comment on GT bicycles shutting down (or going on pause.) I kept having people ask if I would address the situation so I thought it was finally time. I love the GT brand and hope that one day they will return to their former glory but for the time being it looks like they will go the way of some other brands that are owned by Pon.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.