M-1 UNTIL THE URBAN SPORTS SUMMIT ENVISIONING THE FUTURE OF ACTION SPORTS

May 07, 2025

Written by Bart de Jong

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The Urban Sports Summit (USS) is the ultimate gathering for key stakeholders in the global sports industry to connect, learn, and shape the future of urban sports. More than just sport, the Summit explores urban culture, sustainability, and innovative development models that are redefining how freestyle disciplines grow and thrive. Held alongside the major international event FISE Montpellier, the 2025 edition of the Urban Sports Summit will take place on Thursday, May 29, and Friday, May 30. Over two dynamic days, participants will experience a unique mix of conferences, workshops, and immersive sessions, all while witnessing Olympic urban disciplines in action and engaging with the leaders who are driving the evolution of these sports.

CONFERENCE PROGRAM & SPEAKERS

THURSDAY MAY 29 - DAY 1

9:30-10:45 : Legacy of urban sports events: From Paris 2024 to Los Angeles 2028

Pierre RABADAN : Deputy Mayor of Paris in charge of sport, the Olympic and Paralympic Games and the Seine
Quentin GESELL : Vice-president of the Grand Paris Métropole, in charge of Sports Development
Christian ASSAF : Vice-president in charge of sports at Montpellier Métropole

10:45-11:30: Turning the city into a playground: Rethinking urban sports infrastructures

Ari LORENZANA : Associate Principal at Populous
Pascal MORASSE : Skatepark Conception & Design at Hurricane Group
Raphael BLANCHARD : Deputy Mayor of Reims, responsible for Active and Sporting City affairs

12:00-12:45 : Horizon 2032: Hurricane’s roadmap to the future of urban sports
Join Hervé André-Benoit, President and Founder of Hurricane, alongside Valentin Guyonnet, Chief Commercial Officer, David Aubert, Sports Director, and their institutional partners for an exclusive reveal of Hurricane’s strategic vision for 2032. In this forward-looking session, they will outline the company’s development roadmap, share their ambition for the future of action sports, and present the key initiatives that will shape the next decade of urban sports on a global scale.

Hervé ANDRÉ-BENOIT : CEO Hurricane Group & creator of FISE
Valentin GUYONNET : Chief Commercial Officer Hurricane Group
David AUBERT : Sports Director Hurricane Group
Kamel CHIBLI : Vice-president of the Occitanie / Pyrénées-Méditerranée Region
Michael DELAFOSSE : Mayor of Montpellier

FRIDAY MAY 30 - DAY 2

9:30-10:45 : Generation Z & urban sports: The keys to engagement

Matthias DANDOIS : BMX Flatland athlete & co-founder La Farm
Andy ZEISS : UEC BMX Freestyle Technical coordinator, UCI BMX Freestyle Commission Board Member
Hisham SHEHABI : COO & co-founder N3XT Sports

10:45-11:30 : From urban thrills to mountain trails: Measuring the real impact of mass sport events

Céline PREVOST : Commercial Director UTMB Group
Nathalie NENON-ZIMMERMANN : CEO Oxygen Solutions
Julien ISTACE : Head of client strategy Nielsen

12:00-12:45 : Urban sports as a driver for inclusion and social impact

Emmanuel EDANE : Managing Director of La Façade Maritime du Champ Triomphal (FMCT)
Drayane TCHIBINDA : Gabonese skater
Antonio FALINIAINA : President of the Traceur Gasy association
Julien DUBOIS : Director of Parkour 59
Salma BENNANI : President of the Royal Moroccan Federation of Aerobic Sports, Fitness, Hip Hop and Related Disciplines

INFORMATIONS & CONTACTS

Hurricane Group specializes in urban sports and has 360° expertise across five key areas: Creative, Events, Infrastructures, Talent et Print. We are a creatively driven organisation and put the audience at the very heart of everything we do. We work together with our clients to deliver bespoke solutions to complex challenges. We have a single focus, to bring unforgettable urban sports content and experiences to a global audience.

For more info: hurcn.com