TRAFFIC Distribution is now the exclusive distributor of the cult brand SE BIKES in Europe and the UK. With this partnership, TRAFFIC is strengthening its portfolio with one of the most legendary brands in BMX history. SE BIKES, known for iconic models like the "Big Ripper" and their deep roots in international BMX culture, will rely on TRAFFIC's expertise and network to further establish the brand in the European market.
"I'm thrilled that TRAFFIC is our new distribution partner for SE BIKES in the EU and UK. Harry Schmid and his team not only bring in-depth knowledge of BMX – from product development and brand building to sales and promotion – they have been living and breathing BMX for decades.
That's exactly what excites me most!" says Todd Lyons, Director of SE BIKES.
TRAFFIC has stood for authentic brand work in the action sports sector for years and brings not only sales power but also a deep connection to BMX culture. The new partnership promises to take SE BIKES' presence in Europe to a new level.
Further information about SE BIKES can be found at: sebikes
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.