It's hard to grasp how in the world it's possible to design a pair of shoes just for yourself. At Nike ID they go far, real far. From the shoe you can pick from, the sole you prefer to the colour of the stitching, tongue, laces etc. It's a fun program to play with, and if you've got a couple of minutes, go check how your favourite shoe would look like. You can even add your own ID on the heel. Press pay and they'll send them to your home too. You don't even have to leave your couch! 
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.