Strange things happen from time to time and this one was right up there with the best of them. I can't quite remember if Bart sent me an email or if it was posted on some social network site he has?....but he was right as usual and his massive knowledge of BMX and the riders he has grown up with, watched and toured with wasn't wrong.
His question was "is this you or Jamie" in reference to an image of a BMX rider on a chocolate biscuit... WTF!!!
When I first clapped my eyes on it I thought yep that's me on the biscuit as Jamie usually hits 1 foot Griz airs by swinging the crank, where as I nearly always pull the brake and stand on the crank (when I don't, it can end in tears....The Masters I landed in a heap).

Randomly few weeks later testing out Google + (Yep I work in IT) I found the picture that confirmed it was me on the biscuit, at first I thought that's pretty funny, then I got to thinking the cheeky bastards! I never agreed they could use my image!
After a few phone calls I found out that I may have a case against the French supermarket giant Carrefour for using my image without my permission, so as it stands we are building a case to go after them.
It's a strange old world to think thousands of people across Europe are eating me everyday haha.
So thanks Bart for eating good biscuits and bringing me over a couple of packs last month....and yep I did bite my own head off!
-Zach Shaw