ESPN X Games Brazil Returns to Sao Paulo September 23-26

Apr 09, 2010

Written by Bart de Jong

Read 5371 times

The Four-Day Premiere Action Sports Event to be held at Sambodromo Stadium The second ESPN X Games Brazil returns to Sao Paulo’s Sambódromo Stadium Sept. 23-26. In conjunction with ReUnion Sports & Marketing and the City of São Paulo’s Department of Municipal Sports, Leisure and Tourism, the four-day event will showcase nearly 100 athletes competing in Skateboard Vert and Street, BMX Freestyle Vert and Street, and Moto X Best Trick. “After we were greeted by a crowd of more than 43,000 fans in 2008, ESPN is excited to bring X Games Brazil back to the fans in Sao Paolo,” said Rick Alessandri, ESPN senior vice president and managing director, X Games Franchise. “It is evident the X Games belongs in Brazil, and we look forward to sharing that passion for action sports at another successful event in September.”

“We are thrilled with ESPN’s commitment to the sports fan

and bringing the X Games to back to Brazil,” said Germán von Hartenstein, director general of ESPN in Brazil. “The large crowd at the last event in Brazil showed the demand for action sports and we are very happy to host the best athletes, the most prestigious competitions and experience the energy that only the X Games brings.”

In addition to a sold out crowd of more than 43,000 in 2008, ESPN Brazil featured 26 hours of live coverage on ESPNand ESPN Brazil as well as the entire competition on espn.com.br, which received over 350 million page views. Globally, approximately 110 million people in 100 countries watched 91 athletes compete.