"Nike 6.0 is deeply committed to Action Sports, and the Dew Tour has proven to be an incredible platform to elevate our athletes. The new BMX-specific stop is a great opportunity to showcase our support, and it was only natural for Nike 6.0 to increase our sponsorship level to Title Sponsor," said Bastien Renard, Nike Global Brand Director of Action Sports. "We are honored and beyond excited to be able to add a true street comp to the BMX Open and invite a new sector of BMX riders to participate in the Dew Tour."
"Having one of the biggest brands in all of sports join us as a title sponsor is a tremendous example of the strength of the Dew Tour property," said John Stamatis, Vice President of Marketing and Partnerships. "The fact that Nike 6.0 is extending their involvement in the Dew Tour is a testament to their vision of growing action sports at all levels."
"I'm stoked that Nike 6.0 is sponsoring the BMX event this year," said Dennis Enarson, Nike 6.0 athlete and third in the 2008 Dew Tour's BMX dirt rankings. "Having them host the first stop of the Dew Tour will make it that much better and will elevate the level of riding even more."
Nike 6.0 originally signed on as an associate-level partner for the 2008 Dew Tour as well as the inaugural Winter Dew Tour. As event title sponsor, Nike 6.0 will receive tour-wide exclusivity in the footwear, athletic and casual apparel, and outerwear categories. Nike 6.0 will also receive fully integrated marketing benefits, including television ads on NBC and USA Network, online and on-site exposure as well as inclusion in the Tour's multi-million dollar marketing campaign.
The complete 2009 Dew Tour schedule is as follows:
Event Date Location
-Nike 6.0 BMX Open June 26-27 Chicago, Ill.-Grant Park
-Wendy's Invitational Aug. 13-16 Portland, Ore.-Rose Quarter
-Toyota Challenge Sept. 17-20 Salt Lake City, UT-EnergySolutions Arena
-PlayStation(r) Pro Oct. 15-18 Orlando, Fla.-Amway Arena