The multi-year deal will broadcast AST Dew Tour coverage through 2009 on Eurosport channels and will provide promotional content for the group’s network of websites, eurosport.com.
“Our relationship with Eurosport is just another way that we reach our international fans through unique distribution platforms,” said Wade Martin, President of the AST Dew Tour. “We are excited to offer a live telecast during Saturday and Sunday of event Finals to more than 50 countries.”
Live coverage on Eurosport 2 for 2007 has been from Portland (Vans Invitational), Salt Lake City (Toyota Challenge) and will conclude at the Orlando (PlayStation Pro) stop of the AST Dew Tour, with exclusive coverage within the territory.
"Once again Eurosport 2, the new generation sports channel, presents the newest sensation. Eurosport 2 will broadcast LIVE for the first time in Europe, one of the biggest alternative action sports, the AST Dew Tour,” said Amaud Simon, program director and head of broadcasting for Eurosport 2. “The event corresponds with Eurosport 2's mission to continuously present to its younger viewers the latest trends within the world of sports."
Currently in its third year, the AST Dew Tour is the most watched and attended action sports property in the world. Attendance for the 2006 AST Dew Tour totaled nearly 250,000 and an average of 39 million viewers tuned in via NBC and USA each year. The top athletes in the world take part in this year’s Tour, all competing for the highly coveted Dew Cup which will be awarded in Orlando at season’s end to champions in each of the six disciplines. The 2006 Dew Cup winners include Nate Adams, USA (Freestyle Motocross), Jamie Bestwick, United Kingdom (BMX Vert), Anthony Napolitan, USA (BMX Dirt), Daniel Dhers, Venezuela (BMX Park), Bucky Lasek, USA (Skateboard Vert) and Ryan Sheckler, USA (Skateboard Park).
The AST Dew Tour is distributed internationally by Apparent Gravity Media.