That's the makings of a damn good podcast in general, but with the recent—and unexpected—rumors flying around about S&M and Fit being up for sale, we pushed up his podcast to make it happen.
0:00 - Origin story / get some traction coffee
10:01 - Magazine ads turned into physical fights
16:30 - Meeting the owner of GT Bikes
31:20 - “this is where all the stars align for me”’
40:20 - Beginning of S&M
1:05:10 - The amazing backstory of “The Building”
1:17:50 - “I didn’t have a lot of talent, but I worked my ass off.”
1:26:12 - What happened with Brad Simms
1:40:20 - Conspiracy theory: Moeller is part owner of Cult
2:00:33 - “Revenue wise, those were the best years”
2:07:25 - Who’s been the biggest pain in the ass to sponsor?
2:11:40 - “I don’t want my riders risking their life”
2:22:48 - Soooo…is S&M for sale?
2:50:10 - How has Covid affected business?
3:03:30 - Is “Made In The USA” still a selling point?
3:13:50 - Why did Chris fight the guy on our logo?