membership during the Olympic year and this year’s program will run for 3 ½ months to allow everyone a chance to get involved. It’s starts as a challenge to members and then ends up being a fun and easy contest where everyone wins!
The program is simple and offers an exciting, points-driven, incentive platform that rewards NBL members for their efforts. In the April and May issues of BMX Today magazine, members receive a full sheet of ‘Buddy’ cards and are tasked to distribute them to any ‘buddies’ who might be interested in trying BMX for the first time. When a ‘Buddy’ redeems a card at any local NBL track, both the recruiter and the ‘Buddy’ win a free limited-edition NBL sticker kit. The ‘Buddy’ then gets a chance to win random prizes and the recruiter receives 100 points. In fact, each time a new ‘Buddy’ redeems a card, the recruiter earns 100 points and when the ’Buddy’ joins as a full NBL member, the recruiter pockets an additional 300 bonus points. It all adds up quickly! To support the super-active recruiters, additional cards and supplies are available at all local NBL tracks.
Best of all, recruiters get to choose their own rewards based on their individual effort. NBL is serving up more than $40,000 in prizes and recruiters can redeem them for several major prizes including the popular Intense Podium Frame, a sweet new Supercross Bolt LT frame, THE Helmets and much more. Supercross BMX has joined the list of sponsors for the program and there are several new prizes in the rewards catalog this year. Riders can now redeem their points for a limited number of custom, autographed pro jerseys from riders like Randy Stumpfhauser, Stephanie Barragan, Maris Strombergs, Kris Fox and other top riders. A new ‘NBL Grands Package’ and ‘UGP Combo pack’ have also been added to the mix.
NBL tracks will see immediate benefits from the program and the top performing tracks will also win valuable prizes including complete Intense and Supercross BMX bikes, helmets and other sponsor products. The Bring-A-Buddy program is easy to run and many of the tracks have already fully embraced it. We’d like to recognize the top recruiting tracks from 2008 and wish everyone a great season of recruiting.
Top Track by Region in 2008:
· Midwest – GTC BMX, MI · Northeast – Trilogy Park, PA
· Southeast - Cape Coral BMX, FL
· West – Santa Maria BMX, CA
“NBL tracks are promoting the benefits directly to their members and in turn get a much-needed boost on the grassroots level”, said Justin Travis, NBL Field Director. “They can see an immediate return on their investment and that definitely helps boost local participation”. Tracks and members can view monthly prizing, recruiting statistics, and other exciting news through the dedicated Bring-A-Buddy section on the NBL website.
“The program provides our sponsors with a vital link to the grassroots level and further connects their brand directly to the end consumer – The NBL member”, says Ken Masters, NBL President. “It’s a great compliment to their ongoing efforts to promote the sport locally”. The program runs from April 15 through to July 31.
Visit the NBL website at www.nbl.org for more details.