On March 16, Vans brought together 50 years of “Off The Wall” heritage in action sports, art, music and street culture at House of Vans celebrations worldwide. From New York to London to Hong Kong, Vans united thousands of guests under a checkerboard flag to showcase Vans’ unique culture through multifaceted activations including interactive workshops, vintage memorabilia installations, and unforgettable musical performances.
Walking into any of the 10 global House of Vans events, attendees were transported into an experience that was truly Vans. Iconic moments from Vans’ legacy came to life through a striking 3-D execution of the newly released campaign, The Story of Vans, featuring towering cut outs and displays encouraging guests to interpret the campaign with their own personal photography. To spotlight Vans’ design progression, many of the events featured a curated selection of vintage footwear from some of the world’s most dedicated collectors, while other events like House of Vans Sau Paulo included a skateboard deck exhibit and House of Vans
In a continued celebration of its 50-year anniversary, Vans releases the Gold pack to further commemorate the momentous milestone of “Off The Wall” heritage. With an aesthetic inspired by its golden year, Vans presents a collection of footwear and apparel that features gold embellishments and archived prints to honor its design legacy. This robust 22-piece assortment includes iconic Vans silhouettes such as the Authentic, Classic Slip-On, Era 59, Old Skool and Sk8-Hi Reissue alongside a deluxe range of hoodies, hats, bags and tees.
The Vans 50th Anniversary Gold pack channels the brand’s heritage by highlighting significant design emblems such as the