and the Dew Tour was a natural partner to help support the launch of our new MATADOR by Jack Link's brand," said Jeff LeFever, Jack Link's director of marketing. "Teens have confirmed that our new MATADOR snack sticks have just the right kick they're looking for and we believe our marketing activation will highlight the bold experience of the new MATADOR brand at all Dew Tour events this year."
MATADOR also recently announced that Dew Tour competitors Adam Taylor (skate vert) and Dennis Enarson (BMX dirt, park) will be joining their action sports team.
The complete 2009 Dew Tour schedule is as follows:
-Nike 6.0 BMX Open June 26-27 Chicago, Ill.
-Grant Park Skate Open July 24-25 Boston, Mass.-TD Banknorth Garden
-Wendy's Invitational Aug. 13-16 Portland, Ore.-Rose Quarter
-Toyota Challenge Sept. 17-20 Salt Lake City, UT-Energy Solutions Arena
-PlayStation(r) Pro Oct. 15-18 Orlando, Fla.-Amway Arena
The Dew Tour today announced that MATADOR by Jack Link's has signed a multi-year deal as an associate sponsor of the Dew Tour. MATADOR, a bold new brand for action-driven teens, will receive tour-wide exclusivity in the salty snack category as an associate sponsor of the Dew Tour. MATADOR will also receive fully-integrated marketing benefits, including television ads on NBC, USA Network and Universal HD, online and on-site Tour exposure, as well as inclusion in the Tour's multi-million dollar marketing campaign. "We're excited to add the new MATADOR brand by Jack Link's to the list of first-class sponsors for the Dew Tour," said John Stamatis, vice president of marketing and partnerships. "They are a great fit for our Tour, and their athletes have consistently performed well every year. We look forward to working together to bring this partnership to life."
"Action sports is a core component of youth culture today
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.