expand their footprintin sports and deliver unique competition programming that you don’t see every day,” said Werner Brell, Managing Director, Red Bull Media House North America.
In conjunction with Alli Sports, a division of the NBC Sports Group, the Red BullSignature Series will offer brands fullyintegrated sponsorship packages, including on-the-ground, on-air enhancements, commercial units and authentic combinations across its network and digitalplatforms. With the goal of pure sport progression, the new series will provide anevent and media platform with more than 20 global events spread throughout the year, monthly programming on NBC and NBC Sports Network, and multiple digital and socialextensions.
"This partnership is an amazing opportunity to create a new global property with aterrific brand in Red Bull, who already produces premium events and world classcontent,” said Alli Sports President Wade Martin. “The Red Bull Signature Series hasamazing growth potential and provides a tremendous opportunity for other brands tobe part of some of the world’s most unique sporting events with the NBC Sports Groupand Red Bull Media House.”
In conjunction with Alli Sports, a division of the NBC Sports Group, the Red BullSignature Series will offer brands fullyintegrated sponsorship packages, including on-the-ground, on-air enhancements, commercial units and authentic combinations across its network and digitalplatforms. With the goal of pure sport progression, the new series will provide anevent and media platform with more than 20 global events spread throughout the year, monthly programming on NBC and NBC Sports Network, and multiple digital and socialextensions.
"This partnership is an amazing opportunity to create a new global property with aterrific brand in Red Bull, who already produces premium events and world classcontent,” said Alli Sports President Wade Martin. “The Red Bull Signature Series hasamazing growth potential and provides a tremendous opportunity for other brands tobe part of some of the world’s most unique sporting events with the NBC Sports Groupand Red Bull Media House.”
Red Bull has created captivating athlete andsports content for nearly 25 years, and the relationship with the NBC Sports Groupand Alli provides the ability to further reach mainstream audiences around theworld.
“Red Bull Media House is a creator of spectacular and unique content in the actionsports genre,” saidRob Simmelkjaer, Senior Vice President, NBC Sports Ventures. “We could not be more excited to be bringing this creativity to the NBC Sports Groupfamily of networks.“
The Red Bull Signature Series will feature 20 hours of programming on NBC and 15hours on NBC Sports Network each year over the course of the partnership.
Red Bull Signature Series programminghighlights to include:
· Red Bull Dream Line: 16 of the world’s best BMX dirt riders meet at Anthony Napolitan’s private training facility in Minnesota, riding an un-restrictedtrails-style course that sends riders to the skies and back down again.
· Red Bull X-Fighters: The world's best freestyle motocross riders travelthe globe to compete in the premiere FMX series in front of thousands of fans atsome of the most iconic locations on the planet.
· Red Bull Rampage: The creative, unrestricted ethos of free-ride mountainbiking comes to the contest arena while staying true to the sport's core ideals.Poised on a sandstone ridge in the brutal landscape near Virgin, Utah, riders choosewhatever line they dare between an established start gate and the finish line1,500ft (500m) below. Exactly what happens between those two points will belegendary.
· Red Bull Supernatural: The brainchild of snowboarding icon Travis Rice,the event is a first-of-its-kind backcountry competition designed to showcase theskills of the best all-around riders on the planet. Over 100 man-made features havebeen built on the slope over summer, so that once snow falls, a series of tree-linefeatures, jumps and drops will emerge creating the ultimate backcountry run.
· Red Bull Crashed Ice World Championship: A combination of ice hockey,downhill skating and boarder-cross, the official Ice Cross Downhill WorldChampionship brings the toughest, fastest ice cross downhill racers from around theworld to race through an unforgiving, gritty, freezing downhill ice canal coursefull of mind-and-body-bending twists, turns and chutes. The rules are simple: Fourathletes line up at the start, duke it out shoulder to shoulder and the first acrossthe finish line wins.
· Red Bull Cold Rush: The invitation-only event returns for year two at itsstateside home of Silverton Mountain in Colorado, North America's highest andsteepest ski area. Only accessible via helicopter or hiking, the high-alpine bowls,chutes and cliffs are home to the three-day competition. Comprised of threedisciplines - Big Mountain, Cliffs, and Slopestyle - the peer-judged event willdetermine the best all-around backcountry skier.
Photo by Jeff Brockmeyer/RedBull photofiles
Photo by Jeff Brockmeyer/RedBull photofiles
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.