and Webber in F1 for instance, or the soccer involvement. But freesports like bmx are still high up there as well in the World of Red Bull. And Bruno is the perfect ambassador for that message.
1.2 million sounds like a very limited run. Will they just be available in Germany and Austria?
Andy: Yes, they´re all limited edition 8 packs. It´s a special featured campaign, available only in Germany.
When can people expect to see these in the shops?
Andy: Available in grocery stores, markets, gas stations starting June 1st.
Good promo for BMX, isn’t it?
Andy: For sure. Especially with Bruno next to guys like F1 star Sebastian Vettel. In my eyes it shows that Red Bull is accessable to any individual out there, no matter if in lifestyle, action, motor or whatever sport. I think it´s great that kids could walk into a store and find a new breed bmx athlete like Bruno on a Red Bull carton. It´s much more of a personal approach and kids can identify with him.