“We’re always delighted to be back in China to serve action sports as the X Games franchise continues to grow globally,” said Rick Alessandri, senior vice president and managing director, X Games franchise. “The progression of these sports continues, and we’re excited to further our relationship with KIA and continuing our commitment to bring world-class competition to the region.”
The Mini MegaRamp™ contests will feature Skateboard and BMX athletes dropping into a structure measuring 175 feet in length from a 30-foot high roll-in, launching over a gap 25-feet long and continuing into an 18-foot quarter-pipe. In addition, this year’s competitors can look forward to an increase in prize money as well as “jam session” formats new to KIA X Games Asia in the Vert and Street disciplines of Skateboard, BMX Freestyle and Aggressive In-Line Skate.
KIA X Games Asia has developed a strong global reputation with a significant increase in awareness about action sports in the region and is expected to draw another large crowd this year. Since 2007, the annual event has attracted more than 141,200 visitors in Shanghai and recorded its third consecutive record-breaking attendance last year with 54,500 spectators.
Sponsors and Partners
The KIA X Games Asia 2010 enjoys sponsorship support from Title Sponsor Kia Motors Corporation; Clear (Premium Sponsor); Pony (Gold Sponsor); Mountain Dew (Gold Sponsor); Challenge Skateboard (Official Skateboard Supplier); ELECOM (Official Supplier ); Pizza Boy ( Official Food Supplier ). It is also supported by Howard Johnson Caida Plaza (Official Hotel) and East Ticket (Ticketing Agent).
The event is proudly sanctioned by the Chinese Extreme Sports Association and is organized by ESPN STAR Sports, the Shanghai Media Group and the Shanghai Sports Federation. The Shanghai Yang Pu District Government is the event’s Special Organizer and Shanghai Sports Competition Management Centre is the Co-Organizer while the Great Sports & the Shanghai Extreme Sports Association are the Supporting Organiser. The KIC Jiangwan Sports Center is the Official Venue. Other partners include footprint & Koobee (Special Intranet Streaming Partner), M312, Soma Art, Linktune (Music Partner), Holiday (Official KTV) and Guandi (Official Club)