For the last 16 years etnies owner and CEO Pierre-Andre Senizergues has inspired the brand’s staff, pro riders, family and friends to head to L.A.’s Skid Row and rally together at the Los Angeles Mission’s annual Easter event. Each year Pierre and his team pass out 2,000 pairs of etnies shoes to the homeless living on the streets. Skid Row is a scary and tough place to survive without a home and the reality is the homeless wear their shoes around the clock to keep their feet protected and warm. etnies has had the pleasure to personally witness the pure joy and relief a new pair of shoes brings to the lives of those less fortunate. etnies would like to share last Friday’s experience with the world.
In addition to the shoe donation, the Los Angeles Mission’s annual Easter event last Friday also provided thousands of Skid Row’s homeless with a hot meal, live music, foot washing and Easter baskets for the children. This year marks 38,000 pairs of etnies shoes donated and the brand’s 16th year partnering with the Los Angeles Mission.
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.