October 17, 2005, Vista, CA - After nearly twenty four years of leadership in developing the Haro brand, Jim Ford will resign his position as President and CEO of the company effective October 28th, 2005. In explaining his decision, Ford had this to say, "This was probably the most difficult decision I have ever made. I've invested nearly half of my life into this company and I'm saying goodbye to a lot of people who I consider friends and family rather than employees, associates, and customers."
Ford will remain available to the company to assist in the transition to new leadership and to insure that business continues with as few interruptions as possible. "I joined Bob Haro in early 1982 and from that first day, Haro has always been a great place to work. It's both a company and a brand that inspires pride and passion in virtually everyone who has been associated with it throughout the years. And those qualities are what made the job fun and challenging for me for so many years".
Haro has achieved a level of success that Ford never imagined was possible when he joined the company. "We succeeded because we employed talented people and athletes who understood and believed in the vision Bob created when he founded the company in 1978. I was privileged to be able to lead Haro through tremendous growth during the past twelve years, but I've decided it's now time for me to look for new challenges and opportunities."
Although the decision was a difficult one from a personal standpoint, Ford emphasized that "I'm comfortable leaving Haro when the brand is stronger than it's ever been and with a management team in place that is very capable of continuing to grow the company. I'm very fortunate to be able to walk away from a success story under the best of circumstances and with no regrets".
Haro is a recognized leader in providing innovative performance bikes, parts and accessories to the BMX, dirt, freestyle/street, and mountain bike markets. The company currently has over 1800 dealers throughout the United States and distributors in 48 countries worldwide. Bob Haro, who is known in the BMX industry as the "Father of Freestyle," founded Haro Bikes in 1978.
For more information, including recent company news and an online catalog, please visit www.harobikes.com.