Interesting read for sure. The mag educates dealers how to make money. Selling shoes is an option. Further articles are about Time management, Beloe Footwear, Dealer Sites, Bike Check, BMX in the Olympics, Perspectives, Products, Checking in with..... and Life Abroad (Huber!).
With James Ayres and Greg Walsh on staff you can expect to the point stories. Scott Towne, Kent Pearson and Brian Tunney have enough experience in BMX to tell you how it is. These three wrote articles for the first issue too. Chris Hargrave and Aaron Burto are responsible for the layout/art direction and yup, it does look like a trade magazine and no, it does not have the latest roof gap sequence. It's not made for that.
In fact, working in the BMX industry myself, I found most articles interesting to read. If it was something new it was good to know about it. If you already knew, it was good to get the confirmation.
The Industry BMX Magazine