"When developing the new logo, we wanted something that would act as a strong, succinct brand identifier," said Stolen BMX Partner, Dave Wootten. "We think the new logo has more powerful undertones. It acts as the Stolen family crest."
The Stolen BMX team is headed by the enigmatic, seasoned pro, John Jennings. Using Jennings' name and design input, the company is launching a new "Jennings" signature line of products in 2006, including a new complete bicycle dubbed, "The Heater."
In addition to today's logo unveiling, Stolen and Voyce announced their relationship will extend to include the development of advertising campaigns and implementation of the new brand identity across all marketing and packaging materials.