The NBC Sports Group, and its action sports armAlli, and Red Bull Media House announced today a long-term partnership for the development of a new property, the Red BullSignature Series. The strategic endeavor will bring 35 hours of jaw-dropping andone-of-a-kind action sports programming to NBC and the NBC Sports Network startingin January 2012. The Red Bull Signature Series will include the most progressive and innovative snowboarding, mountain biking, freestylemotocross, ice cross downhill, skiing and BMX events, showcased on custom coursesfrom the inspiration of the athletes themselves. The series features some of RedBull’s top events including X-Fighters, Supernatural, Crashed Ice, Dream Line, Rampage and Cold Rush and other third party action sports competitions (see belowfor details on shows). The Red Bull SignatureSeries kicks off on NBC with Crashed Ice onSaturday, January 21.
“We look forward to partnering with the NBC Sports Group to