Interbike today announced it is collaborating with the BMX industry to produce an urban riding competition and a special BMX section in its official trade show guide to promote the category during Interbike 2009 at the Sands Convention Center in Las Vegas, September 23-25. "BMX is an exciting action sport that has received great mainstream media coverage in recent years and has been identified as a gateway category for drawing kids and teenagers to cycling," said
Andy Tompkins, Interbike's show director.
"This year an urban riding competition along with the new BMX section of the Interbike trade show guide will help retailers successfully market and sell BMX products in their stores."Interbike and members of the BMX industry are working together to develop show features for Interbike 2009 that create awareness of the BMX lifestyle, a positive representation of the sport in an