Almost twenty years ago, Will Jackson scored the cover of DIG issue 39, as well as a full-length interview in the magazine. Hailing from the North of England and riding for Wethepeople, Will Jackson was not a superstar rider you’d see on televised events or in ads for energy drink — he was just a dyed in the wool BMX rider that lived and breathed riding, and did everything he could to quietly mine his own path through the murky depths of professional BMX riding.