Today, etnies launches the brand-new Camber CL Clipless bike shoe - the first etnies clipless shoe built for riders who prefer the power, efficiency, and connection to the bike that clipless pedals provide. Starting from the bottom of the Formula G rubber outsole to the top of the Exo-Shield upper - this high-performance shoe is lightweight, breathable, and offers the rider fantastic comfort and durable protection where it’s required.
The sophisticated outsole has a pedal-specific tread pattern created with Formula G - a rubber compound that offers double the adhesion than standard rubber, and provides a unparalleled grip for BMX racing. It also has a nylon clipless pedal shank - optimized for pedaling efficiency and off-bike walkability. On the inside it has a lightweight STI Evolution Foam midsole that provides superior
Today, etnies welcomes Miki Fleck to the pro BMX team. Miki calls Barcelona home, and he made a name for himself with a fast, aggressive, and raw style that is unique in BMX street riding today.
Miki joined the etnies flow team back in 2018, and he’s run many styles of etnies shoes over the last four years. He’s currently riding in the etnies Marana, which he likes for the 3x more durable Michelin outsole, padding and protection.
His riding has consistently progressed every year, and it looks like 2022 will be a strong year for him.
For our EMEA HQ in Amsterdam, Sole Technology Europe is looking for a Customer Service Representative. In this role your key responsibility is to ensure the best possible service to our webshop customers and online retail accounts in order to achieve maximum sales and customer satisfaction.
As a Customer Service Representative, you will:
-Respond to online retail customer inquiries within 24 hrs and assist customers in the best way possible;
-Manage the sales order process from start to end in our Business to Business portal and ERP system
During an era where they had one of the most revered and well-rounded teams in modern-day BMX, etnies released the full length video “CHAPTERS” in 2017. With 35 trips over a period of three years, throughout 15 countries, at both legendary and new spots, the team shared good times, friendships, sometimes adversity, and have shed blood, sweat, and tears, along with groundbreaking and sometimes downright scary feats.
Etnies has once again joined forced with the cult-classic BMX film, RAD, to bring you a brilliant new collection - expanding on the footwear and apparel released in 2021, with this much-anticipated “Prom Scene-themed” line. Owing to RAD’s devoted and international fan following - the first etnies x RAD Collection sold out in a matter of days. Available now on etnies.com and at better retailers, the etnies x RAD collection is stacked with a variety of apparel and footwear options, the product’s movie-inspired designs aim to capture the excitement of longtime and new fans alike, as the love for the film is passed down from generation to generation.
RAD, originally Executive Produced by the late Jack Schwartzman in 1986, was restored and re-released
Designed for wet, cold and frosty weather - the new etnies winterized collection that launches today features insulated and water-resistant uppers, outsole treads to keep feet warm and dry plus the best available rubbers to provide plenty of traction in icy conditions. The Winterized Collection includes these four flawless and fully-functional styles – the Jameson HTW (Jeremy Jones), Sultan SCW, Jefferson MTW and the Foreland.
From the cold city streets to exploring in the mountains, the etnies Winterized Collection is ready for rain, sleet or snow anywhere and upgrades the brand’s skate-influenced and casual styles to provide the
Last night Felix Prangenberg won both the Street Rider of the Year and Reader’s Choice at the NORA Cup Awards. After going virtual in 2020, the 2021 NORA Cup Awards was a live in-person event held in conjunction with Florideah Swampfest in Wildwood, Florida.
“Felix Prangenberg put in the work and owned the internet in 2021. From X Games Golds, numerous video parts and constantly laying it down with banger after banger this was Felix’s year,” said John Povah, etnies bike team manager.
Built by skateboarding since 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues, is to remain the leading skateboard footwear company committed to creating innovative products that
Featuring Jordan Godwin, Sam Jones and Jordan O'Kane.
Today etnies is very proud to launch their second collaboration with British based clothing brand, and BMX powerhouse – Doomed. etnies pro BMX rider Jordan Godwin and artist Paul Robinson founded the brand on Doomsday, back in the late teens of the 21st century. When these two aren’t pushing the limits of technical street riding to the next level, they’re constantly developing their own beautifully apocalyptic Doomed clothing and accessory collections.
etnies worked intimately with these Doom-mongers again to produce two super-stylish black vulcanized shoes that are stealthy, durable and sublime – The Jameson Vulc x Doomed, and the brand-new Kayson x Doomed.
Today, etnies launches the new Emil Johansson signature colourway of the Camber Crank. Emil’s riding is simply outstanding, and he’s letting the riding speak for itself in this “Bracken” video part, filmed at the new Kisa Bike Park in Sweden. “I’m so stoked to produce my first edit with etnies to coincide with the release of my first signature colourway shoe,” said Emil. “The etnies Camber Crank has been my go-to shoe for trail bike riding for the past year and I love how the shoe stays grippy even in the muddiest conditions and keeps my feet from getting soaked. It’s also super supportive and feels great on my feet all day long.”
With a super-grippy Michelin outsole - designed for flat pedals that is 3x more durable, Emil’s Camber