Todd Lyons has been there, done that. As a racer, as a dirtjumper as a street rider, he has traveled the world. His love for the sport is gigantic and it was no surprise that "The Wildman" ended up working in the bicycle industry. TL is taking SE racing (or SE BMX) to a different level and is loving it. FATBMX checked in with TL to see what his job entails.
How did you get the job over at SE Bikes?
- Back in the late summer of 2002 I read on BMXMania that SE was being resurrected by Fuji Bikes. The guy who it said was running the program was Billy Feamster. Billy used to sponsor me with Rad Accessories back in the early 90’s. I hadn’t talked to him in years, so I figured I’d look him up. Once all of that fell into place, I became the sponsored pro. Then over the next year and a half, I saw a lot of things that we could do to improve our bikes, team, image, etc. Over time, I gave so much input that we finally realized that I could have a much better impact as the Brand Manager than simply being just a rider.
Hometown Northern Hemisphere summer: Huntington Beach, CA. USA
Hometown Southern Hemisphere summer: Brisbane, Australia