The Hookit Index tracks real-time fan engagement and exposure of pro athletes active in social media. Every fan interaction earns a point used to calculate an overall score. Some BMX riders make it in the November 2013 top 100. The entire USA Nike team for instance except for the number one Nora Cup rider
Dennis Enarson, who is a little less active on the social media front than riders like
Aaron Ross, Ryan Guettler, and
Mike Escamilla. The list mistakes MX world champ
Tony Cairoli for a BMX rider so if you don't know who the hell he is, he's that handsome boy from Italy. Look who makes the top 100 this time.
Overall Rankings from November 2013 Get New Ranking Alerts 1 1 KEN BLOCK RALLY 4,149,714
2 1 ROB DYRDEK SKATE 3,194,958
3 EVEN TONY HAWK SKATE 2,871,998
4 4 MARC MARQUEZ ROAD RACING 2,648,406
5 2 ALANA BLANCHARD SURF 2,248,680
6 EVEN BETHANY HAMILTON SURF 2,094,185