The Dew Tour today announced that MATADOR by Jack Link's has signed a multi-year deal as an associate sponsor of the Dew Tour. MATADOR, a bold new brand for action-driven teens, will receive tour-wide exclusivity in the salty snack category as an associate sponsor of the Dew Tour. MATADOR will also receive fully-integrated marketing benefits, including television ads on NBC, USA Network and Universal HD, online and on-site Tour exposure, as well as inclusion in the Tour's multi-million dollar marketing campaign.
"We're excited to add the new MATADOR brand by Jack Link's to the list of first-class sponsors for the Dew Tour," said
John Stamatis, vice president of marketing and partnerships.
"They are a great fit for our Tour, and their athletes have consistently performed well every year. We look forward to working together to bring this partnership to life."
"Action sports is a core component of youth culture today