Shot locally and released in 1986, the movie Rad tells the story of Cru, a young man with a dream of making it big as a BMX racer by racing the “Helltrack” and winning the grand prize of $100,000 (and a sweet Corvette).
Today, etnies and cult-classic BMX film RAD are proud to officially launch the first-ever production of RAD limited footwear and apparel. Celebrating their respective 35th anniversaries after having both originally debuted in 1986. RAD is a powerful piece of BMX pop cultural nostalgia with an international cult following. etnies’ global distribution makes this limited product available to fans around the world. Available now on etnies.com and at better retailers, the etnies x RAD collection is stacked with two different shoe styles, four short sleeve t-shirts, two long-sleeve t-shirts, a hooded sweatshirt as well as socks and hats.
In addition to their shared 1986 and BMX sport roots, both RAD and etnies are private, family-owned businesses. RAD, originally Executive Produced by the late Jack Schwartzman, was restored and re-released in 2020 by Utopia Media, co-Founded by his son and filmmaker Robert Schwartzman. etnies also remains privately held and operated by former pro skateboarder and BMX enthusiast Pierre-Andre Senizergues.