When Nike got into BMX a few years ago I wasn't sure if it would work. The action sports community has formed a big market but weren't there enough brands that covered the scene? Maybe yes, but Nike kept on doing things right and their shoes are super comfortable. With the power of NIKE behind it they can do cool stuff too like sending their team all over the planet to shoot some pics and videos or change colors whenever they feel like it. We received a tube
-Frame: DK RT
This season Carhartt presents a unique old school BMX cruiser. Inspired by the eighties, the Carhartt 24inch BMX cruiser has the traditional chrome look and for the 80s style must-have toptube pad. BMX is an essential part of the street culture and for that Carhartt demonstrates its commitment and commonality to this sport for more than 10 years. Carhartt supports BMX riders’ worldwide and has a thriving BMX Pro World team. Besides, the brand sponsors internationally recognised contests like the Rebel
Do we need a new parts brand? you can ask yourself that question. Do we need good bike parts? The answer to that question is a lot easier. Éclat released their line of components at the Taiwan trade show. The stuff looks damn nice and it's not just sprockets and grips either. They've developed several different seats with rails, the pivotal system and a one-piece seat-seatpost combo that is hella light. The hubs are looking very sweet and they've got handlebars, cranks, pegs, crank spacers, pedals, sprockets, grips, rims, the whole nine yards. It's a full range developed from the ground up.
This issue of SessionBMX goes worldwide. It has articles from South Africa, Dubai, the USA, Europe and features Australians Colin MacKay and Ryan Guettler. We like that worldwide feel and you get 98 pages of it in issue number three. Mike Ardelean gets the cover and an interview, the mag covers the RedBull Down & Dirty, the Ghetto jam in South Africa, the Icer Air event. Banksgiving jam, Dubai X-Games, Hell on Wheels, the travel to Portland and The Flow Dirty East Comp. This would normally mean that the pages would be filled but since there is still little advertising in the magazine, there is room for more: Paul's Boutique gangmember tour, New Products, The first time with Ricardo Laguna, Back to Basics, Hillbilly Hellhole, a bike check with Colin MacKay, a how-to on a tuck no-hander with Josh Boatright, Just one question (I quit that trick!) article and a Hang 5 (top 5s) with Ryan Guettler and six pages of wallpaper. Dude, it's got some content!
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.