The process allows the user to precisely select every element of their new ride, making it as unique as needed to align with their personal requirements.
But, why go down this arguably more complicated route than just grabbing a complete BMX bike from an online store, which is going to be delivered to you more quickly than a customised one will? The core idea behind taking the longer track is getting the ideal fit, because the comfort the rider gets increases the enjoyment and ability to get as much out of the bike as possible.
It’s a very different world when a rider has a precisely fitting top tube and a chainstay length that is just right for their height. The more precise the fit of the bike is, the greater the tricks can be leveraged because of having better control over the machine. A rider who’s comfortable on their bike is probably going to feel bolder because they trust the machine.
The Quality Aspect
There’s also an element of quality. Generic floor models are mass-produced and not usually made of the highest-grade materials. So riders can opt to go all in on the carbon fibre or 4130 Chromoly for the parts they want, while adding in some sealed bearings for greater longevity and a better ride along the way.
Customisation of the build brings the ability to fine-tune the quality of the bike as well, whether you are chasing time or tricks. By using a custom BMX bike builder, there is also full control over the aesthetics of the finished product. So it affords the rider not only the opportunity to get the right level of quality and comfort, but also the chance to have the machine fully reflect their personality and style as well.
The Right Parts
There is also the option of upgrading a bike bit by bit over time by getting the parts required as and when needed. This is a good way to eventually get to the finish line of getting a dream ride or to look for new parts due to necessary repairs. It's also an excellent way to spread the cost of customisations, which is always more expensive than buying something that was factory-built and assembled.
Naturally, there is more work that goes into a custom build than a generic one. So the one drawback to going down this route could be found in the price, which is often the most substantial barrier, something that may be out of reach for beginners.
Part of the great functionality of an online bike design tool is that it will automatically adjust the price of the build on the fly, as you add and swap parts out. But whether you are a pro looking to define everything perfectly on your ride, or a beginner who is dreaming one day of being able to custom-build their dream BMX bike, online customisation tools are great to play with.

After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.