A lot of good ideas come from hanging out at the bar with a bunch of friends. You joke around, talk shit and all of a sudden you've got a new idea for a funny T-shirt or something else that no other BMX company has ever done. The next step is remembering the idea in the morning. If it's still a good idea when you wake up, you can make it happen. The people at Parano Garage in Germany decided to make beer coasters, checked into the costs, made sure there are no recognizable faces on the photos and simply had them made. They've got thousands of them so don't be surprised to find them in the bar at the next BMX contest. 
After doing a BMX 'zine for ten years (1987 - 1996) FATBMX made it on the internet. The year was 1998. Here to stay.