Sit up and pay attention because this goes hard! Subrosa AM Louis Otto and his pals have been working away at this promo for his new clothing brand 'They're Watching' over the last few months and it turned out incredible.
Here at United Bike Co we are proud to officially welcome Cody Gessel to the team! Born in Sandy Utah, Cody now resides wherever his van takes him, but you can be sure to find him blasting trails and transition all around Austin for most of the year.
Cody is a total badass and we can't wait to see what he gets up to aboard his United X Union Prime Mover, scroll down to take a closer look at his build.
The coming UCI Urban Cycling World Championships presented by FISE will be significant for two reasons; it will be the first time the UCI BMX Freestyle Park and Flatland World Championships have been held in Europe, and it will be the first time Shimano will be present. The inaugural UCI Urban Cycling World Championships were held in Chengdu, China in 2017 with the event remaining there in the intervening years until a Covid-19-related hiatus in 2020. The return of the UCI World Championships in 2021 sees a move to a new venue, the Sud de France Arena in Montpellier, France, with Shimano on display around the course as proud headline sponsors of the event.
This isn't a new area for Shimano - the company's history with BMX stretches back to the 1980s with
The first official LUXBMX game of BIKE kicked off on the backyard ramp hosted by Boyd Hilder and Troy Charlesworth. Featuring some of the best riders from around SEQ, it was an epic day with plenty of hammers!