We asked BMX legend
Mike "Rooftop" Escamilla about his perfect day. His story sounded so interesting, that we felt like we had to pay him a visit in L.A. to shoot this video: BMX riding from one great spot to the other, skateboarding at Venice skate park, driving through the streets of L.A. in a 1963 Chevy Nova, skydiving over the Pacific, hanging out and having fun at Venice Beach and surroundings. Stay tuned at
https://www.facebook.com/XOcans.
Rooftop was never without his favorite drink, held in the brand-new XO resealable can. Thanks to it you don't have to drink the content at once and then buy a new one when you're thirsty again. You can keep the can with you throughout the day. Whenever you need a sip you just open it and enjoy your drink. And once you´re out and about again you simply close the can: it will always stay fresh and safe.
Production: Pascher+Heinz -
http://www.pascher-heinz.comMusic: Cehashi feat. Greg Vittore