Dynacraft BSC, Inc., the U.S. bicycle distributor, entered into an exclusive licensing partnership with skateboarding legend and action sports pioneer, Tony Hawk. Under terms of this agreement, Dynacraft will develop several new lines of bicycles under the "Tony Hawk" brand.
The line will debut at this year's Interbike show in Las Vegas at the end of September and be available in retail stores beginning Spring 2008.
The deal was brokered by IP Chemistry, a division of the Dimensional Branding Group. Dynacraft is planning two different series of "Tony Hawk"
products designed for its many clients. "The Tony Hawk HuckJam Series"
will be created for Dynacraft's mass merchandise customers. "The Tony Hawk Signature Series"
, being developed by Dynacraft's recently launched Specialty Retail Group, is for sporting goods chains and other specialty retail customers.