Shop name: Kings Rideshop
Location: Cathedral City, California
Years in business: 17 years as of May 2021
Best year yet: Financially 2020…riding I peaked a while back
Worst year yet: I fucked my shoulder up bad in ’98 I think. Financially.. like 2011? A few years were pretty fucked up.
What were your first thoughts on Covid-19 when it hit?
James Colella: I remember thinking it was going to get interesting, I was trying to think how I could make business still work and I had KR masks made really early, I think ordering them late February but as a joke, within a couple weeks people were lined up outside the shop waiting in the morning to buy one.
Name shop: Kings Rideshop
Location: Palm Desert, California
Years in business: Almost 15 years
Employees: No just people who care
Is running a BMX shop something you've always wanted to do?
Kings Rideshop: I wouldn’t say that. I worked at a shop pretty young and saw how hard it was on the owner of that shop and never wanted to be in that spot, but since I've had the shop I do enjoy the
Watch some heavy riders destroy the bowl at Palm Springs for Desert Reign.