Teams are an important tool to sell products. The Premium BMX team is a good one. Chad Kerley has been killing it in 2014 but don't forget Dan Foley, Josh Harrington, Connor Lodes, Sean Ricany and Brock Olive. They need products that work for them and they personally test the products before Premium puts them on the market. Chad Kerley has some awesome products coming out that you can recognize on the CK logo. Forks, bars and also a complete bike for 2014. If you go to Interbike, check them out.