As the interest in BMX increases, the national body, BMX Australia have launched an advertising campaign to draw more participants into the sport. The television advertisement lines up with the National Sign on Days held throughout Australia. Queensland was the first state to start off the national campaign in February with many regions reporting a positive increase in participants and interest.
Other states and territories will conduct their sign on days from the middle to the end of March. The advertisement features Beijing Olympian,
Kamakazi, and filming took place at the Knox BMX track in Victoria. This ad campaign is the first one ever undertaken by BMX Australia and President,
Mr Barry Knight says there has already been a positive response from the advertisement.
“We are trying to attract new riders all over Australia and this was the perfect time to promote the sport,” Knight explained.