DC Shoes is proud to present the NVRBRKN. concept collection for HOLIDAY ’11. A head-to-toe product line with a design philosophy to boost confidence when facing opposition. Never Broken is a metaphor about overcoming adversity, mentally and physically. The primary word mark logo is a stylized short name consisting of the consonants taken from the two words “never broken” combined into one seven-letter word designed to support the DCSHOES 7-point DNA. The broken star logo mark is a reinterpretation of the 7 point star within the DC logo.