Authenticity. No Limits. Freedom. These are the key words of DC Europe´s new women campaign. And what could translate these messages better than music by women who live it, love it and make it. So, DC approached DJ’s who represent this attitude across every major European country. Starting in Germany, then the UK, brand ambassador DJ’s, who are local but think global, will tell their story and tell us what life and music means to them. With each DJ’s story being supported with print ads, a video portrait, online activities, community features, live gigs and other coverage tools, such as features on DC´s own lifestyle portal www.my.dclife.com. DC aims to create a prosperous and ’win-win’ relationship with these DJ’s for a long-lasting collaboration (such as tour presentation, deeper brand tie-ins etc.).
So far, DC has collaborated with
Sarah Farina, a multi-talented,