partner with FUEL TV," said James Leitz, Senior Vice President, IMG, the company who owns the event. "We're thrilled to have the network broadcasting the finals live from Huntington Beach, taking this amazing event to the masses across the country."
FUEL TV's daily variety show "The Daily Habit" plans to dedicate an entire week to the Nike US Open of Surfing Monday, August 1 through Friday, August 5, culminating with shows filmed from the beachfront contest venue Wednesday, August 3 through Friday, August 5. Guests for the show include top Nike, Hurley, and Converse athletes, other action sports royalty and surfing legends and notable musical talent providing insight and reflection of the USOS.
In addition, the "FUEL TV Download," the network's daily news breaks, will recap each day's activities and events from Thursday, August 4 through Sunday, August 7.
The Nike US Open of Surfing draws in more than 500,000 people a year to Huntington Beach, California to watch the top surfers in the world compete for more than $100,000 top prize. In addition, other events on the beach include skateboarding's Converse Coastal Carnage, the Nike 6.0 BMX Pro, the Walk the Walk 2011 National Championship, presented by Hurley, Nike 6.0, Skullcandy and Invisalign Teen, showcasing the ultimate youth fashion, and a concert series featuring headlining sets by MGMT, Jimmy Eat World and The Sounds. Owned and produced by IMG, with creative and technical supervision from FUEL TV, the competition will feature the best of surf, skate, BMX, music, fashion, and art.