“Whilst Silverfish has not previously been involved with the Moto channel, we have big plans and look forward to supporting the existing network of 100% retailers as well as working with new stores in both motorcycle and mountain bike markets to grow this iconic brand even further in the UK and Éire markets.”
100% Global Sales Director, Nick Wozniak commented:
“We are tremendously excited to be working with Silverfish. Their expertise in mountain bike and the UK and Eire markets as well as a proven commitment to developing brands and working closely with IBDs makes them the ideal choice of partner to manage our Moto and MTB ranges. We have great ambitions for 100% and having Silverfish onboard will help us accelerate these exciting plans.”
The 100% brand has become the badge of honour of a new generation of athletes who ask themselves "How much effort do you give?®”. Based in San Diego, California, 100% produces a collection of premium performance eyewear, protection and sportswear designed specifically for today’s demanding racers. 100%. The Spirit of Racing®.