ESPN today officially unveils its newly redesigned XGames.com, an online and mobile Web destination dedicated to the global expansion of the X Games franchise. With today’s launch, XGames.com also officially replaces ESPN.com/Action as a leading cross-platform destination for action sports and lifestyle content year-round. Additionally, the new X Games mobile app – tied seamlessly to the browser experience and replacing the previous event-centric version – will be available free to download for iOS and Android devices in the App Store and Google Play this week.
“The X Games global expansion kicks off with Aspen in about a week, and we have a huge opportunity to embrace the new world of X by making fandom borderless through digital platforms,” said
Adam Deutsch, Senior Director of Product Development, Global X Games.
“Elements like video and photography that are so fundamental to the action sports world cut across cultural and language barriers, and access to content