Alli, the Alliance of Action Sports, today announced Gatorade has signed on as the title sponsor for the Free Flow Tour. Gatorade will support the summer Free Flow Tour series as well as the soon-to-be-launched amateur snowboard and freeski series. In the coming months, Gatorade will work hand-in-hand with local skateparks and skate and BMX shops to elevate activation at the close to 50 Free Flow Tour summer events, which will enhance the overall experience for participating riders at each stop along the Tour. Gatorade will also implement a legacy program at each skatepark as part of this grassroots effort.
In addition to the grassroots program and Tour-wide entitlement and category rights, Gatorade and Alli have partnered with FUEL TV on a Gatorade Free Flow Tour content play. Alli and Gatorade will create three original half-hour programs across summer and winter to air on FUEL TV, and FUEL TV will provide exposure and promotion across their network and online platform.