Leading BMX racing organizer and producer, Global SX Events, Inc. (GSX Events), has retained sports marketing and activation agency, Cenergy, to represent the International Cycling Union’s (UCI) BMX Superscross World Cup Series. Cenergy will also support GSX Events’ goal of building the sport of BMX Supercross worldwide. Leverage growing popularity of BMX, as demonstrated at London 2012 GSX Events has partnered with Cenergy to identify new sponsorship, television and digital opportunities for the BMX Supercross World Cup Series, which features events in Argentina, Canada, the Netherlands, the United Kingdom and the United States in 2013. Cenergy’s first goal is to identify a title partner for the World Cup Series and leverage the growing popularity of the sport, as demonstrated at the 2012 London Games. In addition to seeking partners, GSX Events and Cenergy will work to expand the sport’s overall presence and competitive appearances for the sport’s elite riders.
“We are thrilled to be working with Cenergy. They bring relevant