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Hookit is pleased to announce the expansion of its partnership with TransWorld Business. Today, the all-new Hookit Athlete Index is being released that tracks top athletes’ digital exposure and engagement. Every month the top 10 athletes in motocross, surf, skate, snow and BMX will be announced helping build on the consumer magazine data provided in the TransWorld Exposure-Meter. In addition, Hookit will track athletes in ski, mountain bike and wake.

Every day Hookit tracks and measures key metrics such as: followers, likes, comments, mentions and re-tweets on Twitter, Instagram, Facebook and Hookit. Points are awarded for every interaction and broken into two categories for each site, Exposure and Engagement. Moving forward Hookit’s proprietary system will be used to quantify these metrics and report to the industry for the first time ever.

“We couldn’t be more pumped to partner with TransWorld on this program,” said Scott Tilton, CEO of Hookit. “I’ve always 

Results Open Class Saturday 23 February 2013. WOMEN:
1 AILLOUD Eva BMX Compiègne 1 29
2 DOUDOUX Mathilde Lempdes BMX 2 22
3 VANHOOF ELKE Belgique 3 21
4 GREEN Charlotte Angleterre 4 20
5 PRIES Nadja Allemagne 5 18

Name: Martti Lainevool
Age: 13
Hometown: Tartu, Estonia
Hook-ups/Sponsors: ParBMX

The favorite list:

-Shoes: Vans!
-BMX contest: Simple Session

Launching this March, a new ultra responsive street frame for 2013. Packed with premium features and technology, the finest in workmanship, materials and quality, and backed by the United team. The Dinero frame, like the Dinero forks, features investment cast dropouts that create stronger, smoother and more aesthetically pleasing lines. They continue the invest casting theme into the seat clamp and engraved a United logo into the head tube for a finish that is hard to beat.