After Kye Whyte's hard work with his BMX Racing sports, he earned 2nd place at the Olympic Games Tokyo 2020. This is a fantastic achievement. Whyte was raised in Peckham in southeast London, United Kingdom and has influenced many of the youth in the area.
Halfords has appointed its first BMX ambassador, Olympic silver medallist Kye Whyte. Whyte will be working with Halfords throughout the next year to promote the high street retailer’s range of BMX products, which includes Mongoose, X-Rated and Huffy brand bikes. To celebrate the partnership, Halfords-owned repair service Have Bike will be offering free bike checks and repairs for children on June 18th during the BMX National Series, which takes place at Whyte’s home track in Peckham, South London.
Dan Daly, group marketing director at Halfords, said: “We’re so excited to have Kye as part of our team. He’s incredibly talented, and has made his mark in BMX history. We can’t wait to work closely with him
We talk with Olympian Kye Whyte who won silver at the 2021 Olympics in Tokyo for BMX racing. He talks about his upbringing and the importance of a male role model and how that set him in the path to success. Growing up in Peckham isn’t always easy and he discusses his focus.